Welcome to Brandcoat! We work hand in hand to redefine design standards in Vietnam.
UNIQLO Japanese casual wear arrived to Vietnam X Rice
Identity
assetS
assetS
History
Hierarchy
Awards

Wear it for a better life

UNIQLO Japanese casual wear arrived to Vietnam X Rice

Foreigner
Localized
No items found.
No items found.
No items found.
Last updated on
August 17, 2023
UNIQLO vietnam logo variations
Core to the campaign's success was the creation of a localised identity. UNIQLO's typeface did not yet support Vietnamese characters. Together with type designer Chi Long Trieu, Rice designed and developed a display version of the core UNIQLO typeface. The focus of the design was on the diacritics used in the Vietnamese written language. Inspired by a tradition of customizing diacritics marks to make them expressive, and the minimalist aesthetics of the UNIQLO brand. This solution allowed UNIQLO to communicate in Vietnamese in a way that pays respect to the beauty of the written Vietnamese language, while remaining authentically UNIQLO.

UNIQLO Vietnam - from Tokyo to Ho Chi Minh banner
UNIQLO Vietnam - from Tokyo to Ho Chi Minh banner
UNIQLO Vietnam cashier counter and uniform
UNIQLO Vietnam cashier counter and uniform
UNIQLO Vietnam brand assets and applications
No items found.
UNIQLO Vietnam brand evolution
No items found.
Brand Portfolio and Hierarchy
UNIQLO Vietnam's visual identity and design awards
No items found.
Brand name
UNIQLO Vietnam
Sector
Clothing Brand
-
Fashion
Founded year
1949
Vietnam Market Entry
Origin country
Japan
Project context
Localization
Release date
October 2019
Signature color
UNIQLO Vietnam
latest visual identity

AWARDS

No items found.

Related links

UNIQLO Vietnam Case study

[@BrandCoat]

Post Contributors: Mo Abuelella

Become a contributor
Have an extra tip, more information, or new updates about
UNIQLO Vietnam
identity?