SABECO latest logo and visual identity designed in-house
SABECO
latest identity
Identity
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History
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SABECO latest logo and visual identity designed in-house

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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
June 5, 2024

SABECO's new look is part of a comprehensive media campaign to relaunch the representative brands. This work is also one of the steps in SABECO's powerful transformation route, and it is reflected in the three new designs for the main three product lines, which help demonstrate the features and distinctions of each product while preserving the same old formula. Sabeco puts a lot of emphasis on the spiritual meaning of the dragon in the middle of the new design. The dragon is a symbol of power, wealth, and Vietnam.

SABECO logo artwork
The development of the SABECO logo over time
The development of the SABECO logo over time
SABECO brand evolution
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Brand Portfolio and Hierarchy
SABECO's visual identity and design awards
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Brand name
SABECO
Sector
Brewery
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Food and Beverage
Founded year
1875
Vietnam Market Entry
Origin country
Vietnam
Project context
Brand Refresh
Release date
August 2019
Signature color

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