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SABECO latest logo and identity designed in-house
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SABECO latest logo and identity designed in-house

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Last updated on
January 12, 2023

SABECO's new look is part of a comprehensive media campaign to relaunch the representative brands. This work is also one of the steps in SABECO's powerful transformation route, and it is reflected in the three new designs for the main three product lines, which help demonstrate the features and distinctions of each product while preserving the same old formula. Sabeco puts a lot of emphasis on the spiritual meaning of the dragon in the middle of the new design. The dragon is a symbol of power, wealth, and Vietnam.

SABECO logo artwork
The development of the SABECO logo over time
The development of the SABECO logo over time
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SABECO

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Brand name
SABECO
Sector
Brewery
-
Food & Beverage
Founded year
1875
Origin country
Vietnam
Project context
Rebranding
Release date
August 2019
brand primary colors
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