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SABECO new logo and identity designed in-house
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Posted on
Aug 11, 2022

SABECO's new appearance is part of an integrated media strategy to re-launch the representative brand. This activity is also one of the phases in SABECO's powerful transformation path, and all three new designs for the three product lines exhibit the features. distinctions of each product, in addition to maintaining the same formula, components, and alcohol level.

When discussing the new design, SABECO underlines the spiritual relevance of putting the image of the Dragon - symbolising strength, prosperity, and Vietnam - in the centre.

SABECO logo artwork

SABECO

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Brand name
SABECO
Sector
Brewery
-
Production
Founded year
1875
Origin country
Vietnam
Project context
Rebranding
Release date
August 2019
Logo Colors
Design by
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