Hikari new logo and identity designed X Rice
latest identity

Designed to enlighten

Hikari new logo and identity designed X Rice

Brand New
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Last updated on
August 17, 2023

Hikari, a Japanese word for “light” (光), is a commercial complex located in the heart of Binh Duong New City, which is an important part of TOKYU Garden City, a Japanese-style urban area. Organic landscaping, edible gardens, aquaponics, restaurants, and cutting-edge retail spaces all come together at Hikari to improve the quality of life for residents. The first phase, 350+ seats food court, debuted in 2015, and the second, with the help of Rice Studios, launched in 2022 with the introduction of the official brand concept "Made to enlighten."

With this unique, nature-inspired concept. The strategy and identity rice created revolves around a “light element” -a vibrant and dynamic form thats wraps applications and spaces in brightness, finding its resting shape as the logo. Rice continued the identity through into signage and way finding systems, that work throughout the environment.

Hikari's brand colors and symbol are applied in the report's visualizations

Rice worked together with 4P's, HTAP, and Takashi Niwa Architects to design an environment and spaces that reflect Hikari's mission of spreading environmental responsibility and incorporating sustainable solutions to inspire and enlighten other communities.

Hikari commercial complex 3D visualization

Hikari brand assets and applications
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Hikari brand evolution
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Brand Portfolio and Hierarchy
Hikari's visual identity and design awards
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Brand name
Commercial Complex
Real Estate
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
February 2022
Signature color

Related links

Hikari area - TOKYU Garden City Case study


Post Contributors: Mo Abuelella

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