Designed to enlighten
Hikari new logo and identity designed by Rice Creative
Hikari, a Japanese word for “light” (光), is a commercial complex located in the heart of Binh Duong New City, which is an important part of TOKYU Garden City, a Japanese-style urban area. Organic landscaping, edible gardens, aquaponics, restaurants, and cutting-edge retail spaces all come together at Hikari to improve the quality of life for residents. The first phase, 350+ seats food court, debuted in 2015, and the second, with the help of Rice Creative, launched in 2022 with the introduction of the official brand concept "Made to enlighten."
With this unique, nature-inspired concept. The strategy and identity rice created revolves around a “light element” -a vibrant and dynamic form thats wraps applications and spaces in brightness, finding its resting shape as the logo. Rice continued the identity through into signage and way finding systems, that work throughout the environment.
Hikari case study
Rice worked together with 4P's, HTAP, and Takashi Niwa Architects to design an environment and spaces that reflect Hikari's mission of spreading environmental responsibility and incorporating sustainable solutions to inspire and enlighten other communities.