Cơm Tấm Cali Broken Rice Restaurant Branding
Cơm Tấm Cali
latest identity

Sweet grains of Vietnamese rice

Cơm Tấm Cali Broken Rice Restaurant Branding

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Curated by Brandcoat
Last updated on
June 5, 2024

Established in Ho Chi Minh City at the end of 2007, Cơm Tấm Cali is a notable broken rice restaurant chain with 18 branches, easily recognized by its distinctive purple and yellow branding. Since its inception, the restaurant has catered to diners with its exceptional menu that blends traditional flavors with unique recipes from California. Offerings include classic cutlets, tofu with shrimp, and various meat dishes, each prepared to offer a taste of tradition enriched with diverse culinary influences.

Cơm Tấm Cali logo closer look

Hạt tấm, also known as the germ of the rice grain, is highly nutritious and has been utilized to create Cơm Tấm, a distinctive dish originating from Southern Vietnam. Traditionally favored for breakfast in old Saigon, Cơm Tấm is now enjoyed as a meal any time of day throughout the country.

Cơm Tấm Cali waiter and waitresse - in uniform - serving food

Cơm Tấm Cali introduces a new twist to this humble Southern dish by blending traditional Vietnamese culinary art with modern innovation, reflecting the creator's passion for food and nostalgia for their homeland. The menu evolves from classic grilled pork over broken rice to unique variations and a variety of side dishes. Cơm Tấm Cali restaurants are known for their visually appealing presentation and a mix of traditional flavors with modern touches.

The restaurants aim to provide clean, nutritious meals in a refined and elegant setting. Guests are invited to experience and appreciate the traditional essence and unique modern twists that define Cơm Tấm Cali.

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Cơm Tấm Cali's visual identity and design awards
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Brand name
Cơm Tấm Cali
Casual Dining
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
January 2008
Signature color
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