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Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house
Identity
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History
Hierarchy
Awards
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Legend coffee for everyone

Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house

Parent
Sub-brand
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Last updated on
June 19, 2023

Launched in August 2019, Trung Nguyen E-Coffee is a coffee chain business owned by the Trung Nguyen Legend Group. Fast after its establishment, Trung Nguyen E-Coffee established itself as the leading franchise, attracting over a thousand Partners and expanding its reach across Vietnam. 

Trung Nguyên E-coffee Logo closer look
Trung Nguyên E-coffee Logo closer look

Officially launching on August 10th, 2019 with the zero-fee franchise policy and aiming to reach 3,000 stores in 63 cities and provinces in 2020, Trung Nguyen E-Coffee has quickly created a strong explosion. Thanks to the most beneficial cooperation policy, Trung Nguyen E-Coffee has considered an optimal solution for business and start-up communities and become the choice of more 1.000 partners all over the country.

Trung Nguyen Legend Article

Trung Nguyên E-coffee standard reception and uniform
Trung Nguyên E-coffee standard reception and uniform
Brand Portfolio and Hierarchy
Trung Nguyên E-coffee's visual identity and design awards
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Brand name
Trung Nguyên E-coffee
Sector
Coffee Shop Franchise
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Cafes & Bistros
Founded year
Vietnam Market Entry
2019
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2019
Signature color
Trung Nguyên E-coffee
latest visual identity

AWARDS

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Related links

Trung Nguyên E-coffee Trung Nguyen Legend Facebook Vnexperss Vietnam insider

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Post Contributors: Phạm Quốc Bảo, Thái Hồng Hiếu
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