Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house
Trung Nguyên E-coffee
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Legend coffee for everyone

Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house

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Sub-brand
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Curated By Brandcoat
Last updated on
June 11, 2024

Launched in August 2019, Trung Nguyen E-Coffee is a coffee chain business owned by the Trung Nguyen Legend Group. Fast after its establishment, Trung Nguyen E-Coffee established itself as the leading franchise, attracting over a thousand Partners and expanding its reach across Vietnam. 

Trung Nguyên E-coffee Logo closer look
Trung Nguyên E-coffee Logo closer look

Officially launching on August 10th, 2019 with the zero-fee franchise policy and aiming to reach 3,000 stores in 63 cities and provinces in 2020, Trung Nguyen E-Coffee has quickly created a strong explosion. Thanks to the most beneficial cooperation policy, Trung Nguyen E-Coffee has considered an optimal solution for business and start-up communities and become the choice of more 1.000 partners all over the country.

Trung Nguyen Legend Article

Trung Nguyên E-coffee standard reception and uniform
Trung Nguyên E-coffee standard reception and uniform
Trung Nguyên E-coffee brand assets and applications
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Trung Nguyên E-coffee brand evolution
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Brand Portfolio and Hierarchy
Trung Nguyên E-coffee's visual identity and design awards
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Brand name
Trung Nguyên E-coffee
Sector
Coffee Shop Franchise
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Coffee Shops
Founded year
2019
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2019
Signature color
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