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L'Usine latest logo and identity designed by Rice Creative
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Oh it was U not V!

L'Usine latest logo and identity designed by Rice Creative

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Posted on
Sep 21, 2021
L'Usine wordmark closer look
L'Usine logotype

L’Usine, a much loved café / shop in Ho Chi Minh City, tasked Rice with an extensive rebrand, as the business looked to expand into locations in Vietnam and abroad. Through L'Usine's deep adoration of the city, Rice imagined the brand as a conduit from Saigon to the world. Materials from Saigon's past, discovered through research, informed typographic choices as well as unexpected graphic forms, which the identity brought into a contemporary context. The brand encapsulates a sort of cosmopolitan Saigon lifestyle.

L’Usine Case Study

References for L'Usine brand visual identity
References for L'Usine brand visual identity

L'Usine

identity in action

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Brand name
L'Usine
Sector
Lifestyle Café
-
Café and Drinks
Founded year
2009
Origin country
Vietnam
Project context
Rebranding
Release date
June 2017
Logo Colors
Design by
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L'Usine Website Case study behance saigoneer vietcetera

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Post Contributors:  Làu Cún Sáng, Mo Abuelella

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