L'Usine latest logo and identity X Rice Studios
L'Usine
latest identity
Identity
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Oh it was U not V!

L'Usine latest logo and identity X Rice Studios

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Last updated on
March 25, 2024
L'Usine wordmark closer look
L'Usine logotype

L’Usine, a much loved café / shop in Ho Chi Minh City, tasked Rice with an extensive rebrand, as the business looked to expand into locations in Vietnam and abroad. Through L'Usine's deep adoration of the city, Rice imagined the brand as a conduit from Saigon to the world. Materials from Saigon's past, discovered through research, informed typographic choices as well as unexpected graphic forms, which the identity brought into a contemporary context. The brand encapsulates a sort of cosmopolitan Saigon lifestyle.

L’Usine Case Study

References for L'Usine brand visual identity
References for L'Usine brand visual identity

L'Usine brand assets and applications
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L'Usine brand evolution
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Brand Portfolio and Hierarchy
L'Usine's visual identity and design awards
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Brand name
L'Usine
Sector
Premium Casual
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Restaurants
Founded year
2009
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
June 2017
Signature color

Related links

L'Usine Website Case study behance saigoneer vietcetera

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Post Contributors:  Làu Cún Sáng, Mo Abuelella

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