Glayco Logo and visual identity X Ba3 Studio
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Natural mineral skincare

Glayco Logo and visual identity X Ba3 Studio

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Submitted by Ba3
Last updated on
April 12, 2024

Glacyo, the Vietnam-originated and Vancouver-based natural skincare brand, , made its public release In 2020. The brand caters to all genders and skin types, offering a variety of self-care products containing the world's most potent anti-aging skincare ingredients. Glacyo collaborated with Ba3 Studio to carve a consistent brand image and expand its global digital commerce footprint.

Glayco Logo and visual identity X Ba3 Studio

Glacyo's beginnings are a story of shared passion and perseverance. Angelic Luong, a Vietnamese lifestyle influencer and philanthropist, and Dr. Nhat Nguyen, an Oxford-educated scientist, teamed up in 2012 to create high-performing skincare products made from clean, natural ingredients.

Glayco Logo and visual identity X Ba3 Studio

Over the course of eight years, they worked together to investigate bio-active natural ingredients from around the world, including manuka honey, tamanu oil, and amber extracts. Glacial Marine Mineral Water, sourced from Canada's Pacific Northwest Coast, is well-known for its mineral-rich, skin-healing properties. This powerful ingredient became the foundation of Glacyo products, a universal skincare line developed in Canada.

Glayco Logo and visual identity X Ba3 Studio

Glacyo's commitment to blending nature's finest ingredients with scientifically proven formulas sets it apart from its competitors. Their reach extends to a diverse audience, from beauty enthusiasts and anti-aging seekers to eco-conscious consumers and vegetarians, and it is positioned in the markets of Vietnam and Canada.

Glayco Logo and visual identity X Ba3 Studio

The core message of the brand emphasizes a balance between self-care and environmental responsibility, as encapsulated in their motto: "Purify your skin, your health, your planet." This mantra encourages consumers to align their well-being with that of the planet. The brand exudes grace, intentionality, and natural beauty, which resonates with people looking for genuine products that support a sustainable lifestyle.

Glayco Logo and visual identity X Ba3 Studio

Glacyo's logo is a sleek wordmark with a custom-designed 'A'. This aesthetic choice gives the brand a personal touch. Their packaging, with its minimalist design, emphasizes the purity of the ingredients, brilliantly executing a "science meets style" approach.

Glayco Logo and visual identity X Ba3 Studio
Glayco Logo and visual identity X Ba3 Studio

To summarize, Glacyo's rise in the skincare industry is a testament to its dedication to authenticity, natural beauty, and environmental sensitivity. The brand promises purity and efficacy by combining nature's best with scientific expertise. Glacyo's story, rooted in collaboration and zeal, exemplifies the brilliance that emerges when innovation meets purpose.

Glayco Logo and visual identity X Ba3 Studio


Credits:

Client Team: Hoang Anh, Nick | Creative Lead: Tony Pham | Commerce Lead: Khoa Nguyen

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Brand name
Glayco
Sector
Cosmetics
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FMCG
Founded year
2020
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
October 2020
Signature color

Related links

Glacyo


[@BrandCoat]

Post Contributors: Tony Pham, Khoa Nguyen
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