Glayco Logo and visual identity X Ba3 Studio

Glacyo, the Vietnam-originated and Vancouver-based natural skincare brand, , made its public release In 2020. The brand caters to all genders and skin types, offering a variety of self-care products containing the world's most potent anti-aging skincare ingredients. Glacyo collaborated with Ba3 Studio to carve a consistent brand image and expand its global digital commerce footprint.

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Glacyo's beginnings are a story of shared passion and perseverance. Angelic Luong, a Vietnamese lifestyle influencer and philanthropist, and Dr. Nhat Nguyen, an Oxford-educated scientist, teamed up in 2012 to create high-performing skincare products made from clean, natural ingredients.

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Over the course of eight years, they worked together to investigate bio-active natural ingredients from around the world, including manuka honey, tamanu oil, and amber extracts. Glacial Marine Mineral Water, sourced from Canada's Pacific Northwest Coast, is well-known for its mineral-rich, skin-healing properties. This powerful ingredient became the foundation of Glacyo products, a universal skincare line developed in Canada.

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Glacyo's commitment to blending nature's finest ingredients with scientifically proven formulas sets it apart from its competitors. Their reach extends to a diverse audience, from beauty enthusiasts and anti-aging seekers to eco-conscious consumers and vegetarians, and it is positioned in the markets of Vietnam and Canada.

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The core message of the brand emphasizes a balance between self-care and environmental responsibility, as encapsulated in their motto: "Purify your skin, your health, your planet." This mantra encourages consumers to align their well-being with that of the planet. The brand exudes grace, intentionality, and natural beauty, which resonates with people looking for genuine products that support a sustainable lifestyle.

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Glacyo's logo is a sleek wordmark with a custom-designed 'A'. This aesthetic choice gives the brand a personal touch. Their packaging, with its minimalist design, emphasizes the purity of the ingredients, brilliantly executing a "science meets style" approach.

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To summarize, Glacyo's rise in the skincare industry is a testament to its dedication to authenticity, natural beauty, and environmental sensitivity. The brand promises purity and efficacy by combining nature's best with scientific expertise. Glacyo's story, rooted in collaboration and zeal, exemplifies the brilliance that emerges when innovation meets purpose.

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Credits:

Client Team: Hoang Anh, Nick | Creative Lead: Tony Pham | Commerce Lead: Khoa Nguyen