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Old
New
Dragon Capital new logo and visual identity X Sedgwick Richardson
The Prosperous Dragon of Vietnam

Dragon Capital new logo and visual identity X Sedgwick Richardson

Index
Financials
|
Feb 2024
Before
After
GHTK (Giao Hang Tiet Kiem) new logo and identity X M — N Associates
The companion of retailers

GHTK (Giao Hang Tiet Kiem) new logo and identity X M — N Associates

Casefile (~4 Min)
Industrials
|
Jul 2022
Foreigner
Localized
From Tops to Tops Market, Brand Localization in Vietnam
Tops of the worlds, Tops of the choice

From Tops to Tops Market, Brand Localization in Vietnam

Index
Consumer Staples
|
Mar 2021
Old
New
Finhay new logo and identity X InSpace Creative
A green light for millennials

Finhay new logo and identity X InSpace Creative

Index
Financials
|
Dec 2020
Before
After
Cát Tường - Phú Hưng new logo and identity X inSpace
What a distinctive fleur-de-lis!

Cát Tường - Phú Hưng new logo and identity X inSpace

Index
Real Estate
|
Sep 2020
Old
New
Hung Thinh Corporation new logo and identity X Bratus
New and powerful presence

Hung Thinh Corporation new logo and identity X Bratus

Index
Real Estate
|
Jun 2020
Before
After
Minh Tien Group new logo and visual identity X Bratus
Value from Origin

Minh Tien Group new logo and visual identity X Bratus

SuperCase (~6 Min)
Consumer Staples
|
Nov 2019
Parent
Sub-brand
Minh Tien Coffee new logo and visual identity X Bratus
Misty Mountains' Original Coffee

Minh Tien Coffee new logo and visual identity X Bratus

Index
Consumer Staples
|
Nov 2019
Before
After
HABECO new logo and identity were designed in-house with help from Dentsu Vietnam
Transformation in the context of the new

HABECO new logo and identity were designed in-house with help from Dentsu Vietnam

Index
Consumer Staples
|
Apr 2019
Before
After
PHỞ24 Restaurant Rebranding
Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

Index
Consumer Discretionary
|
Jul 2016
Old
New
Café Amazon’s new logo and visual identity
Taste of Nature

Café Amazon’s new logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
|
Sep 2015
Parent
Sub-brand
Les Vergers du Mékong introduced the Le Fruit sub-brand X Rice Studios
Farm Fresh

Les Vergers du Mékong introduced the Le Fruit sub-brand X Rice Studios

Index
Consumer Staples
|
Jul 2015
Before
After
Les Vergers du Mékong new logo and identity designed by Rice Studios
Creating the DNA of a parent brand

Les Vergers du Mékong new logo and identity designed by Rice Studios

Index
Consumer Staples
|
May 2015
Before
After
Vietcombank latest logo and identity
The victory spirit

Vietcombank latest logo and identity

Index
Financials
|
Mar 2013
Brand New
Phuc Long Coffee & Tea chain latest logo and identity
Everyone's cup of tea

Phuc Long Coffee & Tea chain latest logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Jan 2012
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Brandcoat has been curating logos and brand identities since 2020.