In a remarkable afternoon on July 6th, Vinamilk marked a transformative milestone in its brand journey with a dynamic launch event that captivated media and attendees alike. The celebrated dairy company, with a 47-year heritage, initiated a historic transformation, unveiling a rebranding strategy that is as audacious as it is spirited, heralding the youthful energy of Vietnam's next generation.
As the curtains drew back, the event space became a visual symphony of color, pattern, and brand spirit. The audience was introduced to a completely new world of Vinamilk, one that breathes innovation and tradition in equal measure. The grand reveal of the redesigned packaging and branding elements was nothing short of theatrical, with attendees witnessing a fresh identity that stood out with its rustic charm and intimate touch.
The event opened with a performance that illustrated every corner of life, embodying the spirit of progress and the essential role of Vinamilk in the lives of the Vietnamese people. The ambiance was dominated by calming blue hues, symbolizing the brand's aspiration and steadfast presence in every Vietnamese household.
Vinamilk's rebrand launch was not just an event; it was a proclamation of the brand’s readiness to embrace the future while staying true to its roots. As the company stands on the cusp of further surprises and developments, it invites consumers and onlookers to be a part of its continued journey of growth and innovation.
As part of the festivities, the event space was masterfully curated to keep the new identity a secret until the moment of the big reveal. This built-up anticipation ensured that when the designs were finally showcased, it created a wave of excitement and buzz among all those present.
The brand's new designs are a testament to the power of storytelling, showcasing fonts and colors that speak directly to the heart, even in an era where artificial intelligence dominates the creative landscape. This emotional resonance, combined with a strategic approach to branding, is what makes Vinamilk’s repositioning a case study in effective brand evolution.
he launch event was not only a feast for the eyes but also a culinary adventure. Vinamilk's Product Creation department presented a range of innovative and exclusive dishes and drinks, crafted from their own high-quality products. The Peach Cream Cheese Sauce, derived from Vinamilk Twin Cows ice cream, was a highlight, enchanting guests with its delightful flavors.
Attendees also enjoyed a concoction of award-winning barista collaboration drinks like the Double Ritrestto Latte and Nutty Noveccino Nutty Milk Cappuccino. These beverages featured a unique formula that ensured a smooth, enduring foam layer, thanks to 100% Vinamilk Pasteurized Fresh Milk and Super Nut Milk. Another standout was the stylish Coco dish, made with Vinamilk Cocofresh coconut water, adding a tropical twist to the gastronomic experience.
Credits:
Event Agency: Choo Communication. | Project Leader: Nguyen Phuoc Loc | Khanh Hoang | L'équip directs the SCBC Industry Team performance: Project leader: Doan Bui | Show director: Loki Vu | Choreographer: Ha Loc, Duc Hung | Performer: SCBC Vietnam & children of Unicorn Dance Academy. | Artistic artist: Long Pham | FOH Manager: Uyen Nguyen | Stage Supervisor: Minh Anh, Dao My Linh. | Artist management: Viet Long Truong, Thien Kim | Logistic: Steven Dang, Thanh Vo | Circus techniques: Anh Thanh, Duc Anh, Anh Thang | Visual: Anh Linh Dak - Anh Quang INS - Motion | Account Visual: Uyen Nguyen | Mai Huong | Venue: Mcv Studio | Photo: OGN MEDIA - Nhan Le. | Other Photographers: Finn Studio, Bud Dee, Stephen Trinh
