Marou
identity

In July 2023, Marou, in steadfast collaboration with their long-time partner, Rice Studios, unveiled the meticulously crafted Sô-cô-la Cà Phê Sữa. This innovative product is a heartfelt tribute to the Cà Phê Sữa, a beverage deeply rooted in Vietnamese daily life. Through this launch, Marou's aspiration is to seamlessly blend the rich world of artisan chocolate with the authentic essence of Vietnam.

Chocolate Milk Coffee by Marou and Rice, new product packaging and Identity X Rice Studios

Cà Phê Sữa is a staple drink and core element of the Vietnamese culture, enjoyed by the young and old all around the nation. Marou Chocolate’s new creation - Sô-cô-la Cà Phê Sữa - is all about celebrating this quintessential connection and to bring chocolate closer to Vietnamese people. This dedication culminated in a distinctive chocolate bar that amalgamates the robust flavors of organic Robusta, the sweetness of condensed milk, and the depth of Vietnamese cacao.

Chocolate Milk Coffee by Marou and Rice, new product packaging and Identity X Rice Studios
Chocolate Milk Coffee by Marou and Rice, new product packaging and Identity X Rice Studios

Distinctively, the product's visual identity is characterized by a rhythmic wavy stripe pattern, rendered in three harmonious colors. Each hue is symbolic, representing the core ingredients: milk, coffee, and chocolate. This design philosophy extends across the entire Sô-cô-la Cà Phê Sữa product range, which encompasses diverse offerings from traditional bars to modern cans. Complementing this range, Marou has thoughtfully introduced branded merchandise, including eco-friendly tote bags and stylish t-shirts.

Chocolate Milk Coffee by Marou and Rice, new product packaging and Identity X Rice Studios

A recent community-centric photoshoot vividly encapsulated the enthusiasm and cultural connection surrounding the new Sô-cô-la Cà Phê Sữa product line. Through their collaboration, Marou and Rice strive to infuse this distinct "vibe" across all touchpoints and media platforms. The wavy pattern featured on the cloth was particularly striking, adding a touch of elegance and vibrancy to the setting.

Chocolate Milk Coffee by Marou and Rice, new product packaging and Identity X Rice Studios
Sô-cô-la Cà Phê Sữa Photoshoot Credits

As Marou's product portfolio continues to expand and resonate, the enduring collaboration with Rice Studios since 2011 remains a cornerstone, underscoring their mutual commitment to authenticity, innovation, and unparalleled craftsmanship. This article serves as a follow-up to what has been released, and more updates will be provided as new developments unfold.

Project NAme
Marou SAY Cà Phê Sữa
Associated Brand
Marou
Publish date
Jul 2023
Project Type
Product Line
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Packaging
color palette
Design by