In the latest chapter of its visual evolution, Vinamilk unveils a bespoke brand illustration system. This system goes beyond the typical boundaries of corporate imagery, introducing a series of hand-drawn illustrations that are deeply rooted in the Vietnamese spirit. These illustrations, which are a reflection of the country's vibrant culture and resilient community, serve as a link between Vinamilk's modern brand identity and Vietnam's rich artistic legacy.

Vinamilk brand illustration system X Studio Duy & Megan Bowker

The illustrations for Vinamilk's brand draw profound inspiration from the heart of Vietnam's visual heritage, particularly the vibrant spirit and communal values depicted in the stamps and propaganda posters about farming from the 1970s and 1980s. During that era, visual art was much more than a mere aesthetic pleasure; it represented a unifying symbol of the nation's identity. By tapping into this nostalgic vein, Vinamilk establishes a new benchmark for leveraging heritage to enhance modern brand storytelling.

Vinamilk brand illustration system X Studio Duy & Megan Bowker

The historical artworks, celebrated for their dynamic visuals and compelling narratives of community life, provided fertile inspiration for Vinamilk's creative team. The artists studied these cultural artifacts extensively, which allowed Vinamilk's illustration gallery to become a continuation of that narrative thread, woven seamlessly into today's societal fabric. The result is a vivid extension of historical narrative, reimagined to resonate with contemporary audiences while staying true to the communal roots of the Vietnamese spirit.

In stark contrast to the digital age's affinity for AI and CGI, Vinamilk's illustrations are meticulously animated by hand, ensuring each stroke conveys warmth and life. This hands-on approach not only differentiates the brand from its competitors but also enriches the consumer experience with a touch of nostalgia and authenticity that technology cannot replicate.

Perhaps the most ingenious application of these illustrations is their integration into Vinamilk's packaging. The illustrations are not just a superficial addition; they are woven into the design with purpose and ingenuity, creating a packaging experience that tells a story inviting consumers to take home a piece of art.

All in all, Vinamilk's hand-drawn, animated illustrations stand out as a bold statement of cultural pride and innovative thinking. They transport consumers back to the flourishing communities and lush landscapes of 70s and 80s Vietnam, all while fitting seamlessly into the modern shopper's journey. This blend of past and present, art and utility, creates a distinctive brand identity that is as memorable as it is meaningful. Vinamilk's brand illustration system does more than capture the essence of a country; it revives and celebrates the golden age of Vietnamese art for the world to appreciate anew.

Project NAme
Vinamilk illustration system
Associated Brand
Publish date
Jul 2023
Project Type
Brand Launch
color palette
No items found.
Design by