In the world of instant coffee, where convenience often overshadows the essence of true coffee flavor, Coffilia emerges as a beacon of innovation and cultural homage. Launched in mid-2020 by Minh Tien Coffee Group, Coffilia’s 3in1 instant coffee aims to disrupt traditional perceptions by delivering a passionate and profound coffee experience that preserves the essence of the coffee bean's heart and soul. This effort has been significantly bolstered by Bratus, whose creative expertise in crafting packaging design deeply resonates with Coffilia’s ethos.
Unlike other products in its category, Coffilia's 3in1 instant coffee targets a higher quality product for the end consumer. The application of modern Japanese freeze-drying technology marks a departure from conventional instant coffee production methods. By avoiding the use of flavorings and preservatives, Coffilia ensures that each granule of its 3in1 coffee retains the original flavor profile of the beans, offering an unparalleled at-home coffee experience.
Coffilia’s 3in1 instant coffee offers two distinct blends: the strong flavor "Mountains of the Great Harmony" and the light flavor "Passion Connection." These blends capture the robust and unique flavors of the Northwest's coffee beans, catering to different tastes and needs. Each offering is a testament to the strong, unforgettable taste that has been meticulously selected and processed, designed to awaken the spirit of refreshment and exploration with every sip.
For a product like Coffilia's 3in1 instant coffee, it's essential that the packaging mirrors the quality of what's inside and stands out on the shelves. Bratus excelled in this regard, creating a packaging system for Coffilia that serves as a visual journey through Vietnam's northwest region. It features a panoramic 360° illustration that envelops the package, an artistic venture that brings the mountainous terrain to life. Each package becomes a canvas, celebrating the beauty and spirit of the landscapes where the coffee is grown.
This design strategy forges an emotional connection between consumers and the serene, melodious landscapes of the coffee farms, as well as the lives and cultures of the region's minority communities. Enjoying a cup of Coffilia coffee becomes an immersive experience, with each sip serving as a reminder of the coffee's journey from bean to cup, rooted in the heritage and beauty of Vietnam's northwest.
The limited edition packaging transforms Coffilia 3in1 instant coffee from just a beverage into a functional piece of art, making it an ideal gift that captures the brand's essence. This approach demonstrates Coffilia’s knack for marrying functionality with aesthetics, offering a coffee experience that not only decorates one's space but also provides a taste that's rich and fulfilling.
Culminating in a product that epitomizes both convenience and quality, Coffilia's 3in1 instant coffee line, alongside its evocative packaging design by Bratus, firmly establishes the brand at the nexus of innovation, cultural homage, and sensory delight. This collaboration highlights Coffilia’s dedication to transporting the authentic essence and rich narratives of Vietnamese coffee onto the global stage, with Bratus playing a pivotal role in translating these elements into visual storytelling. Together, they reimagine the realm of instant coffee, setting new benchmarks for embodying the depth of its origins, and reshaping consumer expectations and experiences worldwide.
Credit:
Creative Director and brand designer : Jimmi Tuan | GraphicDesigner: Nguyen X-Hoang, Si Tran, Alex Dang | Illustration: Duc Bui | Project Manager: Hien Nguyen
