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Marou Chocolate
visual identity


In March 2023, Marou Chocolate Makers launched Maroubars, capturing the essence of their bean-to-bar authenticity paired with the finest Vietnamese ingredients. The packaging design, a masterful creation by French designer Claire Brancotte, stands out with its bold typography and a harmonious palette of green, orange, and burnt orange. These colors not only evoke the tropical origins of the chocolate but also resonate with the vibrant spirit of Vietnam.

Marou bars new chocolate packaging X Claire Brancotte

The design's modern touch is highlighted by product photography from Wing Chan, whose visuals perfectly complement Brancotte's vision. Together, the design elements show Marou's commitment to quality, while the eco-conscious, 100% recyclable, plastic-free packaging underscores their dedication to sustainability. This fusion of art and sustainability ensures that each Maroubar is not just a treat for the palate but also a feast for the eyes.

Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte
Marou bars new chocolate packaging X Claire Brancotte


Credits:

Creative design: Claire Brancotte | Photography by Wing Chan

Project NAme
Marou bar
Associated Brand
Marou Chocolate
Publish date
Mar 2022
Project Type
Product Line
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Packaging
color palette
Design by