Ha Chuc Tea

Ha Chuc Cascara Tea, a sub-brand under the Minh Tien Coffee Group, has made a notable mark in the specialty tea market with its flagship product line. This line masterfully transforms the often-discarded coffee cherry husk into a unique and flavorful beverage. Ha Chuc Cascara Tea is available in three distinct flavor profiles, catering to a range of preferences.

The Fruit Cascara Tea presents a refreshing blend of tangy fruit notes and the subtle sweetness of the coffee cherry husk. For a delicate and soothing option, the Chrysanthemum Cascara Tea offers a light floral aroma and gentle sweetness. Lastly, the Herbal Cascara Tea delivers a bolder flavor profile with rich hints of cinnamon, anise, and a complex herbal undertone.

Ha Chuc Cascara Tea's packaging design showcases a thoughtful blend of tradition and modernity. Visually appealing illustrations highlight the key ingredients within each blend, offering both a visual cue to the flavor and an emphasis on naturalness. Unique color palettes for each flavor variant enhance both the product line's visual appeal and consumer ease when making selections.

The Ha Chuc Cascara Tea line exemplifies Minh Tien Coffee's dedication to quality, sustainability, and innovation.  Their ability to repurpose an underutilized byproduct into a delicious and healthy product, along with their attention to flavor variety and packaging design, make this a compelling case study for both beverage researchers and designers interested in the Vietnamese market.


Photography: Hung Vu Thanh

Project NAme
Hà Chúc Cascara Tea
Associated Brand
Ha Chuc Tea
Publish date
Jan 2021
Project Type
Product Line
color palette
Design by

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