Gojek lands in Vietnam after merging their hyperlocal unit GoViet
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More green helmets in the streets

Gojek lands in Vietnam after merging their hyperlocal unit GoViet

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Curated by Brandcoat
Last updated on
July 17, 2024
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Gojeck logo
Gojeck logo
Last month, GoViet announced it would merge the brand with its parent firm Gojek and rebrand the service as Gojek Vietnam. “This has been in the making for many months. We started on the strategy to upgrade, to get to scale more efficiently, better serve the customers in these markets, since well into mid-last year,” Gojek’s head of international Andrew Lee told Nikkei Asian Review.

Tech in Asia article

Goviet rebranded to be Gojek Vietnam
Goviet rebranded to be Gojek Vietnam

The Logo Story: Today, Gojek is many things to many people. It’s an answer to the world of problems one battles seven days a week — transaction hassles, midnight cravings, moving from one to another locations, household chores, falling footfalls, laundry woes, literally many things.

Gojek’s Rebrand Story: The New Logo

Gojek logo Concepts
Gojek logo Concepts

Gojek illustration style
Gojek illustration style

Gojek brand assets and applications
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Gojek's visual identity and design awards
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Brand name
Gojek Vietnam
Sector
Industrials
Founded year
2010
Vietnam Market Entry
2020
Origin country
Indonesia
Project context
Rebranding
Release date
August 2020
Main colorS

Related links

Gojek Vietnam Tech in asia Gojek rebranding

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Post Contributors: Mo Abuelella

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