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Gojek lands in Vietnam after merging their hyperlocal unit GoViet
Identity
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History
Hierarchy
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More green helmets in the streets

Gojek lands in Vietnam after merging their hyperlocal unit GoViet

Past
Present
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Last updated on
November 23, 2023
Gojeck logo
Gojeck logo
Last month, GoViet announced it would merge the brand with its parent firm Gojek and rebrand the service as Gojek Vietnam. “This has been in the making for many months. We started on the strategy to upgrade, to get to scale more efficiently, better serve the customers in these markets, since well into mid-last year,” Gojek’s head of international Andrew Lee told Nikkei Asian Review.

Tech in Asia article

Goviet rebranded to be Gojek Vietnam
Goviet rebranded to be Gojek Vietnam

The Logo Story: Today, Gojek is many things to many people. It’s an answer to the world of problems one battles seven days a week — transaction hassles, midnight cravings, moving from one to another locations, household chores, falling footfalls, laundry woes, literally many things.

Gojek’s Rebrand Story: The New Logo

Gojek logo Concepts
Gojek logo Concepts

Gojek illustration style
Gojek illustration style

Brand Portfolio and Hierarchy
Gojek Vietnam's visual identity and design awards
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Brand name
Gojek Vietnam
Sector
Ride-hailing services
-
Transportation
Founded year
Vietnam Market Entry
2020
Origin country
Indonesia
Project context
Acquisition
Release date
August 2020
Signature color
Gojek Vietnam
latest visual identity

AWARDS

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Related links

Gojek Vietnam Tech in asia Gojek rebranding

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Post Contributors: Mo Abuelella

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