Last month, GoViet announced it would merge the brand with its parent firm Gojek and rebrand the service as Gojek Vietnam. “This has been in the making for many months. We started on the strategy to upgrade, to get to scale more efficiently, better serve the customers in these markets, since well into mid-last year,” Gojek’s head of international Andrew Lee told Nikkei Asian Review.
Tech in Asia article
The Logo Story: Today, Gojek is many things to many people. It’s an answer to the world of problems one battles seven days a week — transaction hassles, midnight cravings, moving from one to another locations, household chores, falling footfalls, laundry woes, literally many things.
Gojek’s Rebrand Story: The New Logo
