El Gaucho steakhouse logo and visual idenity
El Gaucho
latest identity

This steak empire started in Vietnam!

El Gaucho steakhouse logo and visual idenity

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Curated By Brandcoat
Last updated on
July 23, 2024

Established in 2011, El Gaucho Argentinian Steakhouse has grown into a well-respected restaurant group, known for delivering authentic Argentine steakhouse experiences in Vietnam and beyond. The restaurant prides itself on offering premium steaks, sourced from the finest cattle, and prepared with traditional Argentine techniques. With locations expanding from Ho Chi Minh City to Hanoi and even internationally, El Gaucho has consistently provided a vibrant and upscale dining atmosphere that appeals to both locals and expatriates.

El Gaucho bag surrounded with meat cuts

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Their recent inclusion in the MICHELIN Guide Vietnam highlights their commitment to quality and exceptional dining experiences​

Food is our passion and it is our aim to establish the benchmark in Southeast Asia and beyond for a contemporary, specialised steakhouse concept. We opened our first restaurant in Vietnam in 2011 and went our way from Saigon to Hanoi and Danang; onward to Thailand to Bangkok, Koh Samui and Phuket; hopping to Slovakia and now recently opened in Manila, Philippines; and Hong Kong to expand our number of locations to twenty restaurants and it is still the same joy.

About El Gaucho argentinian steakhouse

El Gaucho brand assets and applications
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El Gaucho brand evolution
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El Gaucho's visual identity and design awards
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Brand name
El Gaucho Argentinian Steakhouse
Consumer Discretionary
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
July 2011
Main colorS

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El Gaucho Steakhouse

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