El Gaucho steakhouse logo and visual idenity
El Gaucho
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About the case

This steak empire started in Vietnam!

El Gaucho steakhouse logo and visual idenity

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Curated By Brandcoat
Last updated on
August 29, 2024

Established in 2011, El Gaucho Argentinian Steakhouse has grown into a well-respected restaurant group, known for delivering authentic Argentine steakhouse experiences in Vietnam and beyond. The restaurant prides itself on offering premium steaks, sourced from the finest cattle, and prepared with traditional Argentine techniques. With locations expanding from Ho Chi Minh City to Hanoi and even internationally, El Gaucho has consistently provided a vibrant and upscale dining atmosphere that appeals to both locals and expatriates.

El Gaucho bag surrounded with meat cuts

El Gaucho full logo lookup closer look

Their recent inclusion in the MICHELIN Guide Vietnam highlights their commitment to quality and exceptional dining experiences​

Food is our passion and it is our aim to establish the benchmark in Southeast Asia and beyond for a contemporary, specialised steakhouse concept. We opened our first restaurant in Vietnam in 2011 and went our way from Saigon to Hanoi and Danang; onward to Thailand to Bangkok, Koh Samui and Phuket; hopping to Slovakia and now recently opened in Manila, Philippines; and Hong Kong to expand our number of locations to twenty restaurants and it is still the same joy.

About El Gaucho argentinian steakhouse

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El Gaucho Steakhouse

tags
Dual
Combination mark
2019 and Earlier
Generation X
Urban
Foodies
Luxury Seekers
Ho Chi Minh City
Hanoi
Da Nang
Binh Duong
El Gaucho Argentinian Steakhouse Brand Evolution
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Brand Portfolio and Hierarchy
El Gaucho's visual identity design awards
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Trademark
El Gaucho Argentinian Steakhouse
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2011
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
July 2011
Main colors
Branding Agency