Learn How Iconic Brands Are Built in Vietnam—Case by Case

Hung Thinh rebranding case study

Embracing sustainable growth and community prosperity through a unified new brand strategy

Real Estate

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Journey to Explore New Tastes

Katinat Coffee & Tea House Rebranding

Apr 2024

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More Than a Dairy Brand

Vinamilk new logo and visual identity

Jul 2023

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Be Yourself, Be Free

Innisfree new logo, visual identity, and packaging

Feb 2023

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Soaring to global aspirations

Van Lang University new logo and identity

Dec 2022

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Highlands is ours

Highlands Coffee new logo and visual identity

Nov 2022

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Let the kite fly free!

Vietravel Airlines latest logo and identity

Dec 2020

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The mystical success coffee

Trung Nguyên Legend new logo and identity

Aug 2016

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Rooted in Heritage, Brewed for Today

Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis

Aug 2025

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Hot and fragrant!

PHO24 Restaurant Rebranding 2024

Apr 2024

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The Purrrrfect brand

Whiskas Vietnam new logo and visual identity

Feb 2024

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★ Awarded ★

The Garden of Surprises

Ban Mai Theater new logo and visual identity

Communication

Jan 2024

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Soothe your taste buds

Vinamilk Green Farm Milk Prodact Line Rebranding

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For a Prosperous Vietnam

VPbank latest logo and identity

Apr 2022

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Brand

Product Line

Tastes Like Adventure

Marou launched its new product line, Marou Bar

Mar 2022

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The Rise Of A Master

Masterise Homes new logo and visual identity

Real Estate

Nov 2019

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A great Energy for Ever

Nestlé Milo Vietnam latest logo and Visual identity

Mar 2014

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Everyone's cup of tea

Phuc Long Coffee & Tea chain latest logo and identity

Jan 2012

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Current

Creating value with love

IDP Consolidates Brands with LOF Taking the Lead

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Payment app for all needs

Zalopay new logo and visual identity

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Wavey Richness and Crunchiness

Swing Potato Chips Product Line Refresh

May 2024

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Fresh Potatoes From the Farm

O'Star Potato Chips Product Line Refresh

May 2024

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The cyan fleet in service

Xanh SM new logo and visual identity

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★ Awarded ★

A New Crown for a King

Mondelez Kinh Do new logo and identity

Jul 2021

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For better living

Nguyen Kim new logo and visual identity

Oct 2019

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Tireless Vietnamese Steps

Biti's Footwear Logo and Visual Identity Latest Refresh

Mar 2010

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The Standard for Living

Nagakawa Group new logo and visual identity

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Life tastes better with a Korean Twist

O'food Vietnam new logo and visual identity

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Blooming Flower

BIDV new logo and identity

Apr 2022

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A cultural food remix

Ngoặm latest logo and identity

Dec 2020

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★ Awarded ★

Value from Origin

Minh Tien Group new logo and visual identity

Nov 2019

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More flights for less money

VietJet Air latest logo and identity

Apple's rainbow in the zone

Dec 2011

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Parent

Sub-brand

Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand

Oct 2021

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The Prosperous Dragon of Vietnam

Dragon Capital new logo and visual identity

Feb 2024

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Be more together

M Village Service Apartments and Hotels Brand Refresh

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Technology Champion Of Vietnam

VNG new logo and visual identity

Information Technology

May 2021

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Yelling "Milk Tea, Boy!"

Te Amo Milk tea latest logo and identity

Aug 2019

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Talk to your love

Zalo App new logo and visual identity

Communication

Jul 2018

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Original is the new beauty

Greenie Scoop Rebranded to Naked Flavors Gelato

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Pastry should be like love

Bakes refreshed visual identity 2023

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Super Fast Delivery, Super Good Price

GHN (Giao hang nhanh) delivery company rebranding

Nov 2022

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Lazy logos end up on the streets

Be Group new logo and identity

Oct 2022

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Spot the Difference!

SABECO latest logo and visual identity

Aug 2019

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Transformation in the context of the new

HABECO new logo and identity

Apr 2019

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Reach Further

Vietnam Airlines new logo and identity

Feb 2015

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Preserving the traditional Taiwanese hotpot

Manwah Taiwanese Hotpot Rebannding

Jun 2024

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The Brand of Trust

PJICO Insurance new logo and visual identity

Jun 2024

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A very "cool" companion+

Coolmate Rebranding

Mar 2024

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Kanpai 'Til You Can’t!

TaKe Izakaya new logo and visual identity

Jan 2024

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One School One Library

NON Library new logo and visual identity

Jan 2024

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Because life is a journey

PGBank Insurance new logo and visual identity

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We are brand thinker

Bratus Agency new logo and visual identity system,

Communication

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We start from YOU!

BVBank new logo and visual identity

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Good and Fast, but no smiles

TIKI's new logo and visual identity

Aug 2023

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Your Daily Beat

KOI Thé new logo and visual identity

Aug 2023

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Growing future dragons

Saigon South International School (SSIS) new logo and visual identity

Jul 2023

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Boost Energy, Stay Focused

Milo Dynamind new product line identity

Jun 2023

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More Quality for Life

Golden Gate Group new logo and visual identity

Jun 2023

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Parent

Sub-brand

Living in the now

Signature by M Village new logo and visual identity

Jun 2023

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Make your own character

Maycha new logo and visual identity

May 2023

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Everyone's Bank

LPBank new logo and visual identity

May 2023

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Progressing upwards!

Vietcap new name, logo and visual identity

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The cyan fleet in service

Xanh SM new logo and visual identity

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Pleasure Wine & Life

Hedon Wine Hub new logo and visual identity