A very "cool" companion+
Coolmate Rebranding
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Coolmate
latest identity
Established in 2019 as the flagship brand of FASTECH ASIA, Coolmate has rapidly emerged as a leading Vietnamese menswear startup. With a focus on technologically enhanced fabrics and customer-centric designs, the brand has redefined everyday wear for Vietnamese men. By March 2024, coinciding with its fifth anniversary, Coolmate unveiled a comprehensive rebranding initiative. This transformation introduced a new logo, visual identity, and website interface, symbolizing the brand's evolution from a startup to a professional entity committed to sustainability and innovation. The new logo features a rounded typeface accompanied by a plus symbol, representing connection and companionship, aligning with Coolmate's mission to be a reliable partner for men in all walks of life. The refreshed color palette—comprising strong black, true white, realistic blue, dynamic orange, and confident yellow—infuses the brand with renewed energy and approachability.
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