Technology Champion Of Vietnam
VNG new logo and visual identity
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VNG
latest identity
In 2022, VNG Corporation—Vietnam’s pioneering tech company—unveiled a bold new brand identity, signaling a powerful evolution in its journey from local gaming enterprise to a global technology leader. This rebranding initiative marked more than just a visual change; it was a strategic move that reflected VNG’s growth ambitions, its commitment to innovation, and its readiness to compete on a worldwide stage. With nearly two decades of development behind it, VNG’s rebrand aligns its visual language and brand personality with its mission: “Build Technologies and Grow People. From Vietnam to the World.”
At the core of the rebranding is a dynamic new logo and design system that reflects VNG’s “can-do” spirit and pioneering mindset. By removing unnecessary boundaries in the design—both visually and metaphorically—the brand now communicates greater freedom, creativity, and ambition. The updated identity uses clean, open visual elements and strong, modern typography, signaling a confident step forward. It also reinforces the company’s values: Embracing Challenges, Upholding Integrity, and Advancing Partnerships—values that now shape not only its internal culture but also how it communicates with the world.
This transformation is supported by a carefully developed brand system outlined in VNG’s brandbook, which ensures consistency across all touchpoints—from digital interfaces to office environments. The tone of voice emphasizes authenticity, simplicity, and approachability, matching VNG’s goal to build trust while remaining globally relevant. Together, these elements present a unified identity that positions VNG as not just a technology company from Vietnam, but as a brand ready to lead innovation across borders.
Trademark
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