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Zalo new logo and identity
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Minimalistically redesigned

Zalo new logo and identity

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Posted on
Aug 13, 2022

Zalo is a Vietnamese internet messenger with some added features compared to famous apps like WhatsApp, Viber, and Line. It was founded in Vietnam in 2012. You can use the app to send text and voice messages to your contacts, make audio and video calls, and make new acquaintances by participating in public chat rooms.

Zalo logo
Zalo logo

The Zalo badge was simplified in 2019, with the colour palette flattened and all shine removed from the square blue and white badge. The composition remained unchanged, however the white chat bubble took much more room than on the last badge. The logotype is another major thing that was redone. The typeface was updated to be more modern, with the letters being fully rounded and the letters cut straight.

Zalo training program
Zalo event exhibition

Zalo

identity in action

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Brand name
Zalo
Sector
Chat App
-
Comunication
Founded year
2012
Origin country
Vietnam
Project context
Rebranding
Release date
May 2018
Logo Colors
Design by
N/A
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