Welcome to the BrandCoat platform; your suggestions are always welcome. hello@brandcoat.net
BOO gets new logo and Identity made by Rice
♥ Save to favorite
♥ Saved to favorite
more info

BOO says goodbye to Bo Sua!

BOO gets new logo and Identity made by Rice

Before
After
No items found.
No items found.
No items found.
Posted on
Dec 28, 2020

About

Started as a small skate shop in 2003, BOO grew into an official fashion chain before transforming itself into a major fashion retailer in Vietnam; with 50+ stores and diverse products every year.

Through BOO's journey, many sub-brands was lunched for different product lines, later they decided to combine all under only one brand so it grows stronger and earn more market equity and brand recognition and here Rice Creative comes with a comprehensive identity system, with the aim to help BOO stay relevant for the new generation of Vietnamese streetwear lovers.

BOO logo Close up
BOO logo closer look
BOO cloth labeling
BOO cloth labeling
Rice created a comprehensive and heavy-lifting new identity system designed to focus and streamline the brand. Reducing brand assets in order to make them work harder, reorganizing hierarchies to clarify offerings and initiatives, and introducing systems for design and communication, Rice aimed to help BOO stay relevant for the new generation of Vietnamese streetwear lovers.​

BOO streetwear on Behance
BOO idintity system
BOO idintity system

BOO Streetwear

identity in action

No items found.
close
Brand name
BOO Streetwear
Sector
Clothing Brand
-
Fashion
Founded year
2013
Origin country
Vietnam
Project context
Rebranding
Release date
March 2019
Logo Colors
Design by
♥ Save to favorite
♥ Saved to favorite

Rate

BOO Streetwear

's visual identity

back to voting

Thank You for Voting!

Great
7
GOOD
0
BAd
0
back to voting

Thank You for Voting!

Great
7
GOOD
0
BAd
0
back to voting

Thank You for Voting!

Great
7
GOOD
0
BAd
0

Related links

Rice Studios on Behance Brandnew article

[@BrandCoat]

Post Contributors: Yến Lương, Mo Abuelella
Become a Contributor
Have an extra tip, more information, or new updates about
BOO Streetwear
identity?