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BOO new logo and identity X Rice Studios
Core Identity
assetS & Applications
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DISCLAIMER

BOO says goodbye to Bo Sua!

BOO new logo and identity X Rice Studios

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Last updated on
August 17, 2023

Started as a small skate shop in 2003, BOO grew into an official fashion chain before transforming itself into a major fashion retailer in Vietnam; with 50+ stores and diverse products every year. Through BOO's journey, many sub-brands was lunched for different product lines, later they decided to combine all under only one brand so it grows stronger and earn more market equity and brand recognition and here Rice Studios comes with a comprehensive identity system, with the aim to help BOO stay relevant for the new generation of Vietnamese streetwear lovers.

BOO logo Close up
BOO logo closer look
BOO cloth labeling
BOO cloth labeling
For BOO, Rice created a comprehensive and heavy-lifting new identity system designed to focus and streamline the brand. Reducing brand assets in order to make them work harder, reorganizing hierarchies to clarify offerings and initiatives, and introducing systems for design and communication, Rice aimed to help BOO stay relevant for the new generation of Vietnamese streetwear lovers.

BOO idintity system
BOO idintity system

Brand name
BOO Streetwear
Sector
Clothing Brand
-
Fashion
Founded year
2013
Origin country
Vietnam
Project context
Rebranding
Release date
March 2019
Signature color

Related links

Rice Studios on Behance

[@BrandCoat]

Post Contributors: Yến Lương, Mo Abuelella
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