Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

NEW
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Cát Tường - Phú Hưng new logo and identity
What a distinctive fleur-de-lis!

Cát Tường - Phú Hưng new logo and identity

Index
Real Estate
|
Sep 2020
NEW
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NovaLand introduced the NovaWorld sub-brand
Luxary dounats in vibrant colours

NovaLand introduced the NovaWorld sub-brand

Index
Real Estate
|
Aug 2020
NEW
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Shopee Food Mobile App Sub-Branding
Shopee eats Now!

Shopee Food Mobile App Sub-Branding

Index
Consumer Discretionary
|
Aug 2020
NEW
Notag
Gaieté gets new logo and identity
Unboxing the extraordinary femininity

Gaieté gets new logo and identity

Index
Consumer Discretionary
|
Aug 2020
NEW
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Okkio Caffe Rebranding
FOUND & BEEN FOUND

Okkio Caffe Rebranding

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2020
NEW
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Outdated
Bakes refreshed visual identity 2020
Bakes on any occasion

Bakes refreshed visual identity 2020

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2020
NEW
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Gojek lands in Vietnam after merging their hyperlocal unit GoViet
More green helmets in the streets

Gojek lands in Vietnam after merging their hyperlocal unit GoViet

Index
Industrials
|
Aug 2020
NEW
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GIONG cafe logo, identity, and packaging
Echoes of the Past

GIONG cafe logo, identity, and packaging

Casefile (~4 Min)
Consumer Discretionary
|
Jul 2020
NEW
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Lá Lành latest logo and identity
From the farm to the table

Lá Lành latest logo and identity

QuickCase (~2 Min)
Consumer Staples
|
Jul 2020
NEW
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Farmers Market new logo and visual identity
Healthy food, healthy you

Farmers Market new logo and visual identity

Index
Consumer Staples
|
Jul 2020
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Brandcoat has been curating logos and brand identities since 2020.