Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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Bringing coffee enthusiasts together

Minh Tien Coffee shop new logo and visual identity

Casefile (~4 Min)

Consumer Discretionary

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A futuristic noodle bar

AnAn Saigon introduced the Pot Au Pho sub-brand

Consumer Discretionary

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Made up of 3 symbols – square, circle and triangle

Phong Vũ new logo and identity

Consumer Discretionary

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Farewell to the goose couple

Couple TX new logo and visual identity

Consumer Discretionary

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let's Return to the original name

JetstarPacific become Pacific Airlines with a new logo and brand identity

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Outdated

New and powerful presence

Hung Thinh Corporation new logo and identity

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WE ARE WHAT WE BUILD

Tbd Construction new logo and identity

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Out of Business

Mirror dimension cafe!

Saigon Casa Café logo and visual identity

Consumer Discretionary

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Chim Lac Power Systems

Hữu Toàn Group new logo and identity

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Bags with Saigon's colorful signs

Dòng Dòng latest logo and identity

QuickCase (~2 Min)

Consumer Discretionary