JetstarPacific become Pacific Airlines with a new logo and brand identity
Pacific Airlines
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

let's Return to the original name

JetstarPacific become Pacific Airlines with a new logo and brand identity

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Index | Curated by Brandcoat
Last updated on Jul 17, 2024

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Pacific Airlines logo closer look
Pacific Airlines logo closer look
Today (June 15, 2020), Vietnam Airlines and Qantas Group agreed to reconstruct Jetstar Pacific to enhance the airline's performance and business results. Therefore, Jetstar Pacific will carry out necessary procedures to be renamed into Pacific Airlines, together with a new logo and brand identity, inspired by the main colours of Vietnam Airlines. Pacific Airlines used to be the original name of this brand at the establishment in 1991. Whether the airline can now return to its original name or not depends also on the decision of authorities.
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Vietnam Investment Review Article

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Pacific Airlines uniform
Pacific Airlines uniform

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Pacific Airlines  

tags
Dual
Combination mark
2020 Onward
Pacific Airlines brand evolution
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Trademark
Pacific Airlines
Industry
Industrials
Sub-Industry
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Founded year
1991
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
June 2020
Main colors
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