Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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M Village logo and visual identity
Together is always better

M Village logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
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Apr 2021
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From Tops to Tops Market, Brand Localization in Vietnam
Tops of the worlds, Tops of the choice

From Tops to Tops Market, Brand Localization in Vietnam

Index
Consumer Staples
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Mar 2021
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Becamex new logo and visual identity
Building A Trusted Future

Becamex new logo and visual identity

Casefile (~4 Min)
Real Estate
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Jan 2021
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VPBank introduced the Cake sub-brand
Expect the unexpected

VPBank introduced the Cake sub-brand

Index
Financials
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Jan 2021
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Viettel new logotype and identity
Digital age, digital society and digital bubbles

Viettel new logotype and identity

Index
Communication
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Jan 2021
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Ho Chi Minh City Metro new logo and identity
The logo is better but we still waiting :)

Ho Chi Minh City Metro new logo and identity

Index
Industrials
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Jan 2021
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Finhay new logo and identity
A green light for millennials

Finhay new logo and identity

Index
Financials
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Dec 2020
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Ambrosia Café Bistro gets new logo and identity
A scent of tasty smoke!

Ambrosia Café Bistro gets new logo and identity

Index
Consumer Discretionary
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Dec 2020
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Ngọc Thẩm Jewelry new logo and identity
Honoring decades of craftsmanship

Ngọc Thẩm Jewelry new logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Oct 2020
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Ting logo and identity
Folk art revived!

Ting logo and identity

Index
Financials
|
Oct 2020
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Brandcoat has been curating logos and brand identities since 2020.