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Case studies for Consumer Discretionary branding in Vietnam
NEW
Notag
Before
After
Owen new logo and visual identity
Fashion brand for men

Owen new logo and visual identity

3 min read
6 min read
1 min read
Clothing Brand
|
Mar 2018
NEW
Notag
Before
After
Ngoc Suong new logo and identity
Ngoc Suong Saigon

Ngoc Suong new logo and identity

3 min read
6 min read
1 min read
Fine Dining
|
Feb 2018
NEW
Notag
Old
New
The most recent branding and logo for Gong Cha Vietnam
It's Tealicious

The most recent branding and logo for Gong Cha Vietnam

3 min read
6 min read
1 min read
Tea Shop Franchise
|
Jan 2018
NEW
Notag
Parent
Sub-brand
Marcel introduced the Marcel Gourmet Burger sub-brand
Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand

3 min read
6 min read
1 min read
Fast Casual
|
Aug 2017
NEW
Notag
Brand New
Marcel Restaurants Latest logo and identity
A taste of the French vibe

Marcel Restaurants Latest logo and identity

3 min read
6 min read
1 min read
Hospitality F&B
|
Aug 2017
NEW
Notag
Before
After
L'Usine latest logo and identity
Oh it was U not V!

L'Usine latest logo and identity

3 min read
6 min read
1 min read
Premium Casual
|
Jun 2017
NEW
Notag
Out of Business
Old
New
Guru Sports Bar new logo and visual Identity
The mastar of Sports Bars

Guru Sports Bar new logo and visual Identity

3 min read
6 min read
1 min read
Sports Bar
|
Jun 2017
NEW
Notag
Outdated
Before
After
Bakes new logo and visual identity
Celebrating Pastry Love

Bakes new logo and visual identity

3 min read
6 min read
1 min read
Patisserie
|
May 2017
NEW
Notag
Brand New
Ănăn Saigon logo and identity
A Mix of tradition and modernity

Ănăn Saigon logo and identity

3 min read
6 min read
1 min read
Premium Casual
|
Apr 2017
NEW
Notag
Before
After
VDShop rebrands to Macstore with new logo and identity
Holographic, holo-color and holograms!

VDShop rebrands to Macstore with new logo and identity

3 min read
6 min read
1 min read
Computers
|
Mar 2017
NEW
Notag
Parent
Sub-brand
Marou Chocolate introduced the Maison Marou sub-brand
The best choco bar in the town

Marou Chocolate introduced the Maison Marou sub-brand

3 min read
6 min read
1 min read
Coffee Shop
|
Feb 2017
NEW
Notag
Outdated
Brand New
Cheese coffee new logo and identity
It all start with Coffee!

Cheese coffee new logo and identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
Nov 2016
NEW
Notag
Before
After
Trung Nguyên Legend new logo and identity
The mystical success coffee

Trung Nguyên Legend new logo and identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
Aug 2016
NEW
Notag
Outdated
Before
After
PHỞ24 Restaurant Rebranding
Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

3 min read
6 min read
1 min read
Casual Dining
|
Jul 2016
NEW
Notag
Before
After
Hnoss new Logo and identity
When Wordmark is enough

Hnoss new Logo and identity

3 min read
6 min read
1 min read
Clothing Brand
|
Jun 2016
NEW
Notag
Before
After
Cong Caphe latest logo and identity
Reminiscence of the war years

Cong Caphe latest logo and identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
May 2016
NEW
Notag
Parent
Sub-brand
Biti’s introduced the Biti’sHunter sub-brand
Proudly made in Vietnam

Biti’s introduced the Biti’sHunter sub-brand

3 min read
6 min read
1 min read
Footwear & Accessories
|
Apr 2016
NEW
Notag
Before
After
Tocotoco new logo and identity
How many stars there?

Tocotoco new logo and identity

3 min read
6 min read
1 min read
Milktea Franchise
|
Mar 2016
NEW
Notag
Old
New
 Café Amazon’s new logo and visual identity
Taste of Nature

Café Amazon’s new logo and visual identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
Sep 2015
NEW
Notag
★ Awarded ★
Before
After
Danh Hien Jewelers new logo and identity
A diamond born from the Star

Danh Hien Jewelers new logo and identity

3 min read
6 min read
1 min read
Jewelry
|
Jun 2014
NEW
Notag
Before
After
Juno new logo and visual identity
Fashionable Women's Shoes

Juno new logo and visual identity

3 min read
6 min read
1 min read
Footwear & Accessories
|
Mar 2014
NEW
Notag
Brand New
Sushi Hokkaido Sachi logo and identity
Japanese spirits rolling in Saigon streets

Sushi Hokkaido Sachi logo and identity

3 min read
6 min read
1 min read
Fine Dining
|
Oct 2013
NEW
Notag
Outdated
Before
After
Highlands coffee latest logo and visual Identity
Highlands mountains on a coffee bean

Highlands coffee latest logo and visual Identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
Jul 2013
NEW
Notag
Brand New
Phuc Long Coffee & Tea chain latest logo and identity
Everyone's cup of tea

Phuc Long Coffee & Tea chain latest logo and identity

3 min read
6 min read
1 min read
Tea Shop Franchise
|
Jan 2012
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Your Gateway to Brand Building in Vietnam

All images and artwork are copyrighted by their respective authors.
Brandcoat has been curating logos and brand identities since 2020.