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Case studies for Consumer Discretionary branding in Vietnam
NEW
Notag
Before
After
Phong Vũ new logo and identity
Made up of 3 symbols – square, circle and triangle

Phong Vũ new logo and identity

3 min read
6 min read
1 min read
Computers
|
Jun 2020
NEW
Notag
Before
After
Couple TX new logo and visual identity
Farewell to the goose couple

Couple TX new logo and visual identity

3 min read
6 min read
1 min read
Clothing Brand
|
Jun 2020
NEW
Notag
Out of Business
Brand New
Saigon Casa Café logo and visual identity
Mirror dimension cafe!

Saigon Casa Café logo and visual identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
May 2020
NEW
Notag
Brand New
Dòng Dòng latest logo and identity
Bags with Saigon's colorful signs

Dòng Dòng latest logo and identity

3 min read
6 min read
1 min read
Bags Brand
|
Feb 2020
NEW
Notag
Parent
Sub-brand
4P's Corporation introduced Pizza 4P's as sub-brand
An Earth-to-People Pizza

4P's Corporation introduced Pizza 4P's as sub-brand

3 min read
6 min read
1 min read
Premium Casual
|
Jan 2020
NEW
Notag
Before
After
4P's latest logo and identity
Platforms for Peace

4P's latest logo and identity

3 min read
6 min read
1 min read
Hospitality F&B
|
Jan 2020
NEW
Notag
Before
After
Bosgaurus Coffee Roasters new logo, visual identity and packaging
Minimalism is privilege

Bosgaurus Coffee Roasters new logo, visual identity and packaging

3 min read
6 min read
1 min read
Speciality Coffee
|
Oct 2019
NEW
Notag
Foreigner
Localized
UNIQLO Japanese casual wear arrived to Vietnam
Wear it for a better life

UNIQLO Japanese casual wear arrived to Vietnam

3 min read
6 min read
1 min read
Clothing Brand
|
Oct 2019
NEW
Notag
Before
After
Nguyen Kim new logo and visual identity
For better living

Nguyen Kim new logo and visual identity

3 min read
6 min read
1 min read
Home Appliances
|
Oct 2019
NEW
Notag
Brand New
Te Amo Milk tea latest logo and identity
Yelling "Milk Tea, Boy!"

Te Amo Milk tea latest logo and identity

3 min read
6 min read
1 min read
Milktea Franchise
|
Aug 2019
NEW
Notag
Parent
Sub-brand
Trung Nguyên Coffee introduced the E-Coffee sub-brand
Legend coffee for everyone

Trung Nguyên Coffee introduced the E-Coffee sub-brand

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
Aug 2019
NEW
Notag
Brand New
Phở Lành logo and visual identity
Healthier pho, in gorgeous bowls

Phở Lành logo and visual identity

3 min read
6 min read
1 min read
Casual Dining
|
Jul 2019
NEW
Notag
Before
After
TooCha new logo and identity
Milktea Toooogether

TooCha new logo and identity

3 min read
6 min read
1 min read
Milktea Franchise
|
Jul 2019
NEW
Notag
Before
After
HiPB Coffee new logo and identity
This monogram has straw!

HiPB Coffee new logo and identity

3 min read
6 min read
1 min read
Coffee Shop
|
Jul 2019
NEW
Notag
Old
New
Baozi new logo and visual identity
When east meets west

Baozi new logo and visual identity

3 min read
6 min read
1 min read
Fast Casual
|
May 2019
NEW
Notag
Out of Business
Foreigner
Localized
BAEMIN food delivery app arrived in Vietnam
The turquoise arrived to streets

BAEMIN food delivery app arrived in Vietnam

3 min read
6 min read
1 min read
Ride-hailing services
|
May 2019
NEW
Notag
Before
After
KidsPlaza new logo and identity
Mom's best friend

KidsPlaza new logo and identity

3 min read
6 min read
1 min read
Mother and Baby
|
May 2019
NEW
Notag
Previous
Current
BOO new logo and visual identity
Made in the street

BOO new logo and visual identity

3 min read
6 min read
1 min read
Clothing Brand
|
Mar 2019
NEW
Notag
Outdated
Before
After
BoBaPoP tea bar latest logo and visual identity
The French Bulldog rise again

BoBaPoP tea bar latest logo and visual identity

3 min read
6 min read
1 min read
Milktea Franchise
|
Feb 2019
NEW
Notag
Brand New
The Local Beans's new logo and visual identity
Cultural and community blend

The Local Beans's new logo and visual identity

3 min read
6 min read
1 min read
Coffee Shop
|
Oct 2018
NEW
Notag
Parent
Sub-brand
Marcel introduced the Café Marcel sub-brand
The French Take on Brunch

Marcel introduced the Café Marcel sub-brand

3 min read
6 min read
1 min read
Brunch Café
|
Sep 2018
NEW
Notag
★ Awarded ★
Before
After
Leman Jewelry latest logo and identity
Diamond shapes for dummies

Leman Jewelry latest logo and identity

3 min read
6 min read
1 min read
Jewelry
|
Aug 2018
NEW
Notag
Before
After
Dem.vn and Vuanem.vn merged into VuaNem
Take a nap on it before you buy it

Dem.vn and Vuanem.vn merged into VuaNem

3 min read
6 min read
1 min read
|
Jul 2018
NEW
Notag
★ Awarded ★
Before
After
Guta cafe latest logo and identity
The iconic small chair

Guta cafe latest logo and identity

3 min read
6 min read
1 min read
Coffee Shop Franchise
|
May 2018
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Your Gateway to Brand Building in Vietnam

All images and artwork are copyrighted by their respective authors.
Brandcoat has been curating logos and brand identities since 2020.