Marcel introduced the Marcel Gourmet Burger sub-brand
Marcel
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand

Parent
Sub-brand
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Marcel logo
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Index | Curated by Brandcoat
Last updated on Dec 25, 2024
Marcel Gourmet Burger logo
Marcel Gourmet Burger logo

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Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.

Marcel Gourmet Burger case study

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Visual identity showcase for Marcel Gourmet Burger
Visual identity showcase for Marcel Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger

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Restaurant sign for Marcel's Gourmet Burgers, late at night
Restaurant sign for Marcel's Gourmet Burgers, late at night

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tags
Wordmark
Dual
2019 and Earlier
Two Signature
Mixed Temp
No tagline
Marcel Gourmet Burger brand evolution
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Marcel branding & creative design awards

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Trademark
Marcel Gourmet Burger
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2017
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2017
Main colors
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