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Zalopay Rebranding
Payment App For All Needs
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O'Star Potato Chips Product Line Refresh
Fresh From The Farm
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KOI Thé Rebranding
Your Daily Beat
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IDP & LOF Brand Consolidation
Creating Value with Love
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Your Gateway to Brand Building in Vietnam & Beyond
Vietnam Branding Archive
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Real Estate
Retail
F&B
Financials
A curated collection of case studies exploring the strategic growth and visual shifts of top-tier Vietnamese identities.
Vietinbank
Refreshed
2017
Financials
AnAn
Brand new
2017
Consumer Discretionary
Macstore
Rebranded
2017
Consumer Discretionary
Maison Marou
Sub-branded
2017
Consumer Discretionary
Cheese Coffee
Brand new
2016
Consumer Discretionary
Viet Capital Bank
Refreshed
2016
Financials
Zing Mp3
Refreshed
2016
Communication
Trung Nguyên Legend
Rebranded
2016
Consumer Discretionary
Pho 24
Rebranded
2016
Consumer Discretionary
Empire City
Rebranded
2016
Real Estate
HNoss
Rebranded
2016
Consumer Discretionary
Cong Caphe
Rebranded
2016
Consumer Discretionary
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Global Branding Archive
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China
South Korea
Japan
Singapore
Learn the strategies behind successful identities through our in-depth case studies and brand analysis.
O'food
Korea
2024
Consumer Discretionary
Swing
Korea
2024
Consumer Staples
O'Star
Korea
2024
Consumer Staples
Whiskas
United States
2024
Consumer Staples
KOI Thé
Taiwan
2023
Consumer Discretionary
The Face Shop
Korea
2023
Consumer Staples
Innisfree
Korea
2023
Consumer Staples
Hai Di Lao
China
2021
Consumer Discretionary
Tops Market
Thailand
2021
Consumer Staples
Shopee Food
Singapore
2020
Consumer Discretionary
Gojek
Indonesia
2020
Industrials
UNIQLO
Japan
2019
Consumer Discretionary
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Industry Brandscape & Market Reports
Market reports and macro-level analysis exploring how top players in key sectors are building and shifting their identities.
Vietnam Real Estate Branding Map (2025-2026)
Brand Landscape Report
Brandcoat Atlas
Vietnam Real Estate Branding Map (2025-2026)
Five in Focus
Brandcoat
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