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KOI Thé Rebranding
Your Daily Beat
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O'Star Potato Chips Product Line Refresh
Fresh From The Farm
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IDP & LOF Brand Consolidation
Creating Value with Love
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Zalopay Rebranding
Payment App For All Needs
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Your Gateway to Brand Building in Vietnam & Beyond
Vietnam Brand Archive
A curated collection of case studies exploring the strategic growth and visual shifts of top-tier Vietnamese identities.
Owen
Rebranded
2018
Consumer Discretionary
Eximbank
Refreshed
2018
Financials
Ngoc Suong
Rebranded
2018
Consumer Discretionary
LienVietPostBank
Refreshed
2017
Financials
Sacombank
Rebranded
2017
Financials
Hoa Phat
Rebranded
2017
Materials
Marcel
Sub-branded
2017
Consumer Discretionary
Marcel Restaurants
Brand new
2017
Consumer Discretionary
L'Usine
Rebranded
2017
Consumer Discretionary
Guru Sports Bar
Refreshed
2017
Consumer Discretionary
Bakes (2017)
Rebranded
2017
Consumer Discretionary
Vietnamobile
Rebranded
2017
Communication
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Global Brand Archive
Learn the strategies behind successful identities through our in-depth case studies and brand analysis.
O'food
Korea
2024
Consumer Discretionary
Swing
Korea
2024
Consumer Staples
O'Star
Korea
2024
Consumer Staples
Whiskas
United States
2024
Consumer Staples
KOI Thé
Taiwan
2023
Consumer Discretionary
The Face Shop
Korea
2023
Consumer Staples
Innisfree
Korea
2023
Consumer Staples
Hai Di Lao
China
2021
Consumer Discretionary
Tops Market
Thailand
2021
Consumer Staples
Shopee Food
Singapore
2020
Consumer Discretionary
Gojek
Indonesia
2020
Industrials
UNIQLO
Japan
2019
Consumer Discretionary
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Industry Brandscape & Market Reports
Market reports and macro-level analysis exploring how top players in key sectors are building and shifting their identities.
Hung Thinh
SuperCase (~6 Min)
Jul 2024
Katinat
Casefile (~4 Min)
Apr 2024
Vinamilk
SuperCase (~6 Min)
Jul 2023
Van Lang University
Casefile (~4 Min)
Dec 2022
Innisfree
Casefile (~4 Min)
Feb 2023
Highlands Coffee
Casefile (~4 Min)
Nov 2022
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