Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

NEW
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Marou Chocolate introduced the Maison Marou sub-brand
The best choco bar in the town

Marou Chocolate introduced the Maison Marou sub-brand

Index
Consumer Discretionary
|
Feb 2017
NEW
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Outdated
Cheese coffee new logo and identity
It all start with Coffee!

Cheese coffee new logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Nov 2016
NEW
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Outdated
Ban Viet Bank (Viet Capital Bank) logo and visual identity
A Phoenix rose from the ashes

Ban Viet Bank (Viet Capital Bank) logo and visual identity

Index
Financials
|
Oct 2016
NEW
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Outdated
PHỞ24 Restaurant Rebranding
Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

Index
Consumer Discretionary
|
Jul 2016
NEW
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★ Awarded ★
Empire City new logo and visual identity
The New District 1.2

Empire City new logo and visual identity

Casefile (~4 Min)
Real Estate
|
Jun 2016
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Hnoss new Logo and identity
When Wordmark is enough

Hnoss new Logo and identity

Index
Consumer Discretionary
|
Jun 2016
NEW
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Cong Caphe latest logo and identity
Reminiscence of the war years

Cong Caphe latest logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
May 2016
NEW
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Biti’s introduced the Biti’sHunter sub-brand
Proudly made in Vietnam

Biti’s introduced the Biti’sHunter sub-brand

Index
Consumer Discretionary
|
Apr 2016
NEW
Notag
Tocotoco new logo and identity
How many stars there?

Tocotoco new logo and identity

Index
Consumer Discretionary
|
Mar 2016
NEW
Notag
GPBank latest logo and visual identity
Reseraction following state ownership

GPBank latest logo and visual identity

Index
Financials
|
Jan 2016
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Brandcoat has been curating logos and brand identities since 2020.