Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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Hoa Phat Group new logo and identity
Making a more precise future path

Hoa Phat Group new logo and identity

Index
Materials
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Nov 2017
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Marcel introduced the Marcel Gourmet Burger sub-brand
Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand

Index
Consumer Discretionary
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Aug 2017
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Marcel Restaurants Latest logo and identity
A taste of the French vibe

Marcel Restaurants Latest logo and identity

Index
Consumer Discretionary
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Aug 2017
NEW
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L'Usine latest logo and identity
Oh it was U not V!

L'Usine latest logo and identity

Index
Consumer Discretionary
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Jun 2017
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Out of Business
Guru Sports Bar new logo and visual Identity
The mastar of Sports Bars

Guru Sports Bar new logo and visual Identity

Index
Consumer Discretionary
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Jun 2017
NEW
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Outdated
Bakes new logo and visual identity
Celebrating Pastry Love

Bakes new logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
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May 2017
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Vietnamobile latest logo and visual identity
The Big-Hearted Network

Vietnamobile latest logo and visual identity

Index
Communication
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May 2017
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Vietinbank latest logo and identity
Improve the value of life

Vietinbank latest logo and identity

Index
Financials
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May 2017
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Ănăn Saigon logo and identity
A Mix of tradition and modernity

Ănăn Saigon logo and identity

Index
Consumer Discretionary
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Apr 2017
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VDShop rebrands to Macstore with new logo and identity
Holographic, holo-color and holograms!

VDShop rebrands to Macstore with new logo and identity

Index
Consumer Discretionary
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Mar 2017
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Brandcoat has been curating logos and brand identities since 2020.