SCB (Saigon Commercial Bank) new logo and identity X Freshbrand
SCB
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

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SCB (Saigon Commercial Bank) new logo and identity X Freshbrand

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Curated by Brandcoat
Last updated on
July 5, 2024

Saigon Bank - SCB Bank is the result of a merger between three banking institutions in the wake of a major economic recession in Vietnam in the early 2010s and 2012. These institutions were Ficombank, TinNghia Bank, and Saigon Joint-Stock Commercial Bank. The SCB Bank case was the initial driver for a wave of mergers and acquisitions (M&A) in the banking industry after the state bank pushed for the strategy of total restructuring of banks with substantial and weak bad debts. The ultimate goal is to merge all branches of SCB Bank into a single organization. With over 239 locations, the bank can compete with the largest national banks in terms of its local and commercial presence. The impact of SCB has been rather modest. FreshBrand's team had to overcome the difficulty of settling on a single brand identity for them.

Saigon bank - SCB logo
Saigon bank - SCB logo
Saigon bank - SCB bank opening
Saigon bank - SCB Bank is reopening with a new look.

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SCB bank Case study

tags
Dual
2019 and Earlier
Ho Chi Minh City
Combination mark
SCB (Saigon Commercial Bank) Brand Evolution
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Brand Portfolio and Hierarchy
SCB's visual identity design awards
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Trademark
SCB (Saigon Commercial Bank)
Industry
Financials
Sub-Industry
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Founded year
2011
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
October 2018
Main colors
Branding Agency