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Coffilia coffee shops chain new logo and visual identity
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Coffilia
latest identity
Coffilia, the second coffee shop chain launched by Vietnam’s Minh Tien Group, currently operates three locations in Hanoi, including a flagship café at 128 Hàng Trống Street in the Hoàn Kiếm District. Known for its cozy atmosphere, the café offers a variety of coffee beverages. On October 24, 2023, Coffilia expanded internationally with its first overseas branch at the Al-Kout Beach Hotel in Kuwait. This marked its fourth location and its debut in the Gulf region. The Kuwait café blends Vietnamese cultural elements—such as conical hats and traditional ethnic motifs—with Middle Eastern design sensibilities to suit local tastes. Across all locations, Coffilia emphasizes sustainability and Vietnamese heritage, incorporating environmentally conscious materials and culturally rooted design elements into its brand experience.
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