Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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★ Awarded ★
Minh Tien Group new logo and visual identity
Value from Origin

Minh Tien Group new logo and visual identity

SuperCase (~6 Min)
Consumer Staples
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Nov 2019
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VietJet Air latest logo and identity
More flights for less money

VietJet Air latest logo and identity

Index
Industrials
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Dec 2011
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Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand
Apple's rainbow in the zone

Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand

Index
Consumer Discretionary
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Oct 2021
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Dragon Capital new logo and visual identity
The Prosperous Dragon of Vietnam

Dragon Capital new logo and visual identity

Index
Financials
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Feb 2024
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M Village Service Apartments and Hotels Brand Refresh
Be more together

M Village Service Apartments and Hotels Brand Refresh

Index
Consumer Discretionary
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Jul 2024
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VNG new logo and visual identity
Technology Champion Of Vietnam

VNG new logo and visual identity

Index
Information Technology
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May 2021
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Te Amo Milk tea latest logo and identity
Yelling "Milk Tea, Boy!"

Te Amo Milk tea latest logo and identity

Index
Consumer Discretionary
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Aug 2019
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Zalo App new logo and visual identity
Talk to your love

Zalo App new logo and visual identity

Index
Communication
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Jul 2018
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Greenie Scoop Rebranded to Naked Flavors Gelato
Original is the new beauty

Greenie Scoop Rebranded to Naked Flavors Gelato

Index
Consumer Staples
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Dec 2023
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Bakes refreshed visual identity 2023
Pastry should be like love

Bakes refreshed visual identity 2023

SuperCase (~6 Min)
Consumer Discretionary
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Apr 2023
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Brandcoat has been curating logos and brand identities since 2020.