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KOI Thé Rebranding
Your Daily Beat
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O'Star Potato Chips Product Line Refresh
Fresh From The Farm
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IDP & LOF Brand Consolidation
Creating Value with Love
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Zalopay Rebranding
Payment App For All Needs
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Your Gateway to Brand Building in Vietnam & Beyond
Vietnam Brand Archive
A curated collection of case studies exploring the strategic growth and visual shifts of top-tier Vietnamese identities.
VNG
Refreshed
2021
Information Technology
Every Half
Rebranded
2021
Consumer Discretionary
M Village (2021)
Brand new
2021
Consumer Discretionary
Ha Chuc Tea
Sub-branded
2021
Consumer Staples
Becamex
Rebranded
2021
Real Estate
Cake
Sub-branded
2021
Financials
Viettel
Rebranded
2021
Communication
HCMC Metro
Refreshed
2021
Industrials
Finhay
Refreshed
2020
Financials
Ambrosia Cafe Bistro
Brand new
2020
Consumer Discretionary
Ngoặm
Brand new
2020
Consumer Discretionary
Vietravel Airlines
Brand new
2020
Industrials
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Global Brand Archive
Learn the strategies behind successful identities through our in-depth case studies and brand analysis.
BAEMIN
Korea
2019
Consumer Discretionary
GO!
Thailand
2018
Consumer Staples
Gong Cha
Taiwan
2018
Consumer Discretionary
Café Amazon
Thailand
2015
Consumer Discretionary
Milo
Australia
2014
Consumer Staples
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Industry Brandscape & Market Reports
Market reports and macro-level analysis exploring how top players in key sectors are building and shifting their identities.
Hung Thinh
SuperCase (~6 Min)
Jul 2024
Katinat
Casefile (~4 Min)
Apr 2024
Vinamilk
SuperCase (~6 Min)
Jul 2023
Van Lang University
Casefile (~4 Min)
Dec 2022
Innisfree
Casefile (~4 Min)
Feb 2023
Highlands Coffee
Casefile (~4 Min)
Nov 2022
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