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KOI Thé Rebranding
Your Daily Beat
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O'Star Potato Chips Product Line Refresh
Fresh From The Farm
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IDP & LOF Brand Consolidation
Creating Value with Love
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Zalopay Rebranding
Payment App For All Needs
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Your Gateway to Brand Building in Vietnam & Beyond
Vietnam Brand Archive
A curated collection of case studies exploring the strategic growth and visual shifts of top-tier Vietnamese identities.
Sushi Hokkaido Sachi
Brand new
2013
Consumer Discretionary
Highlands Coffee
Rebranded
2013
Consumer Discretionary
Vietcombank
Rebranded
2013
Financials
Co.op Mart
Rebranded
2012
Consumer Staples
IDP
Brand new
2012
Consumer Staples
Phuc Long
Brand new
2012
Consumer Discretionary
VietJet
Brand new
2011
Industrials
Marou
Brand new
2011
Consumer Staples
El Gaucho
Brand new
2011
Consumer Discretionary
FPT Corporation
Rebranded
2010
Information Technology
Biti's
Refreshed
2010
Consumer Discretionary
Len Com
Sub-branded
2009
Consumer Discretionary
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Global Brand Archive
Learn the strategies behind successful identities through our in-depth case studies and brand analysis.
BAEMIN
Korea
2019
Consumer Discretionary
GO!
Thailand
2018
Consumer Staples
Gong Cha
Taiwan
2018
Consumer Discretionary
Café Amazon
Thailand
2015
Consumer Discretionary
Milo
Australia
2014
Consumer Staples
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Industry Brandscape & Market Reports
Market reports and macro-level analysis exploring how top players in key sectors are building and shifting their identities.
Hung Thinh
SuperCase (~6 Min)
Jul 2024
Katinat
Casefile (~4 Min)
Apr 2024
Vinamilk
SuperCase (~6 Min)
Jul 2023
Van Lang University
Casefile (~4 Min)
Dec 2022
Innisfree
Casefile (~4 Min)
Feb 2023
Highlands Coffee
Casefile (~4 Min)
Nov 2022
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