Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

NEW

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Highlands mountains on a coffee bean

Highlands coffee latest logo and visual Identity

Index

Consumer Discretionary

Jul 2013

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The victory spirit

Vietcombank latest logo and identity

Index

Financials

Mar 2013

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More convenience for customers

Co.op Mart latest logo and identity

Index

Consumer Staples

Jun 2012

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★ Awarded ★

From the farm to the bar

Marou Faiseurs de Chocolat logo and visual identity

Casefile (~4 Min)

Consumer Staples

Sep 2011

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This steak empire started in Vietnam!

El Gaucho steakhouse logo and visual idenity

Index

Consumer Discretionary

Jul 2011

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Energizing Life

FPT Group latest logo and visual identity

Index

Information Technology

Sep 2010

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Rice time! Let's take a break

Hangry Kitchen introduced the Len Com sub-brand

Index

Consumer Discretionary

Mar 2009

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The everlasting shine of excellence

PNJ new logo and visual identity

Casefile (~4 Min)

Consumer Discretionary

Apr 2008

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Sweet grains of Vietnamese rice

Cơm Tấm Cali Broken Rice Restaurant Branding

Index

Consumer Discretionary

Jan 2008

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Value connection - Unleash potential

MobiFone's most recent logo and visual identity

Index

Communication

Jan 2008

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Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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