SABECO latest logo and visual identity designed in-house

SABECO's new look is part of a comprehensive media campaign to relaunch the representative brands. This work is also one of the steps in SABECO's powerful transformation route, and it is reflected in the three new designs for the main three product lines, which help demonstrate the features and distinctions of each product while preserving the same old formula. Sabeco puts a lot of emphasis on the spiritual meaning of the dragon in the middle of the new design. The dragon is a symbol of power, wealth, and Vietnam.

‍