KidsPlaza new logo and identity X Richard Moore Associates

KidsPlaza, which was founded in 2009, has grown to over a hundred stores around Vietnam, offering over 10,000 innovative, easily accessible, and safe items for children. KidsPlaza has become an important resource for the country's many young, busy mothers throughout Vietnam. KidsPlaza decided to take their business to the next level by focusing on how unique their brand was. Richard Moore Associates helped with this brand repositioning to build what has become every mom's best friend in the industry.

‍

‍

Richard Moore Associates redesigned the logo, giving the Brand Identity a simple yet modern look with a clean heart-in-heart symbol and approachable typeface for the logotype. The idea was to appeal to the wholehearted and convenient values that KidsPlaza provides to shoppers. The new Brand Identity system also consists of a fresh color palette and flexible icon system for the in-store environment and private label products. In addition to the new look and feel, KidsPlaza also enhanced its whole shopping experience with a new store design.

KidsPlaza case study

‍

‍