latest identity

Solid identity reday for expand

2F Beer Garden gets new logo and identity by M — N Associates

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Curated by Brandcoat

Last updated on

April 28, 2024

2F Beer Garden is a restaurant established in 2013, for Saigonese to hangout and enjoy the true Vietnamese traditional draft beer and food. In 2016 with help from M — N Associates, 2F announced a new logo and visual identity, aimed to help the restaurant to be recognized sustainably while expanding on new locations in Saigon.

2F Beer Garden logo closer look

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The restaurant is built with the quán concept in mind, hidden in a little big alley in District 1, in the front yard of a historic mansion, with an atmosphere that blends vintage, cosy and friendly vibes. It’s like you can taste Saigon right from your very first sip. After two years, 2F aimed to expand to many new locations in Saigon, creating the need for a stronger identity system to be recognized in a sustainable way.

‍M-N Associates 2F case study

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2F brand assets and applications

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2F brand evolution

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