Agribank Logo and Brand Refresh Designed In-House
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Simplifying the golden rice emblem

Agribank Logo and Brand Refresh Designed In-House

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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
May 12, 2024

Agribank, also named Vietnam Bank for Agriculture and Rural Development, was established in 1988. It's the largest commercial bank in Vietnam by total assets and is known for policies that support farmers. In 2014, Agribank's leaders decided to slightly modify the logo by reducing the decorative details, creating a new logo while still retaining its past.

Agribank logo closer look
AGRIBANK logo closer look
Original previous Agribank logo sketch by author Dương Hồng Khánh,
The Original AGRIBANK 1990 logo sketch by author Dương Hồng Khánh - source
Perspective of AGRIBANK TuyenQuang - source

Being aware of the role and importance of branding is the foundation to enhance the image, position, and competitiveness. This change makes AGRIBANK's brand image more beautiful, more professional, in line with the general trend of dynamic and modern development, retaining its own identity that today banks are aiming for.

From AGRIBANK official Facebook page

Agribank brand assets and applications
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Agribank brand evolution
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Brand Portfolio and Hierarchy
Agribank's visual identity and design awards
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Brand name
Agribank (Vietnam Bank for Agriculture and Rural Development)
Sector
Bank
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Financial Services
Founded year
1988
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
December 2014
Signature color

Related links

AGRIBANK Announcement

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