WINLife (WIN Stores) new logo and visual identity designed In-House
latest identity


WINLife (WIN Stores) new logo and visual identity designed In-House

Brand New
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QuickCase (~2 Min)
Curated by Brandcoat
Last updated on
May 5, 2024

The WIN store is a part of Masan Group's new WINLife ecosystem, which aims to provide a seamless offline-to-online shopping experience for Vietnamese consumers. The first chain of 27 multi-convenience stores launched in September 2022 and plans to open 300 stores in 2023, offering a range of products and services such as necessities from WinMart+, financial services from Techcombank, pharmaceuticals from Dr. Win, F&B chains from Phuc Long, and telecommunications services from WinTel (previously Reddi).

WinLife - WIN store main logo.
WinLife main logo.

The store design, inspired by Western European style, was consulted by French architects of the Malherbe company. The modern shopping space is rich in applications with youthful and fresh colors. The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies helps Masan understand consumers and design an effective loyalty program called "WIN Membership." The program offers exclusive deals and incentives to consumers at more than 3,000 supermarkets and stores of WinCommerce nationwide.

WINLifes store design with a centralized chashair system.
WINLifes store design with a centralized chashair system.

The launch of the WIN store, with its technology-focused consumer-retail model, represents a significant step for Masan Group in the Vietnamese retail market. The store aims to meet the changing demands of consumers who seek convenient, personalized shopping experiences integrated with digital platforms.

The exterior appearance and design of the WINLife store.

WINLife brand assets and applications
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WINLife brand evolution
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Brand Portfolio and Hierarchy
WINLife's visual identity and design awards
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Brand name
Convenience store
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
September 2022
Signature color

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Post Contributors:  Mo Abuelella
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