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Danh Hien Jewelers new logo and identity X Bratus
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A diamond born from the Star

Danh Hien Jewelers new logo and identity X Bratus

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Danh Hien Jewelry logo old
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Last updated on
July 1, 2023

When it first opened its doors, Danh Hien Jewelers was a family business with a focus on handcrafted diamond jewelry. Founded in 1950 by Nguyen Van Hien, Danh hien Jewelers now employs over 120 people across two retail locations and a jewelry studio. Crafting jewelry by hand is still done today.

Danh Hien Jewelry logo
Danh Hien Jewelry logo
Danh Hien Jewelry Expert jeweler
Danh Hien Jewelry Expert jeweler
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Danh Hien Jewelry brand assets and applications
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Danh Hien Jewelry brand evolution
2017
Archived
Bakes new logo and visual identity
Celebrating Pastry Love

Bakes new logo and visual identity

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2020
Archived
Bakes refreshed visual identity 2020 X The Lab Saigon
Bakes on any occasion

Bakes refreshed visual identity 2020 X The Lab Saigon

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2023
Brand Refresh
Bakes refreshed visual identity 2023 X The Lab Saigon
Pastry should be like love

Bakes refreshed visual identity 2023 X The Lab Saigon

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Brand name
Danh Hien Jewelry
Sector
Jewelry
-
Fashion
Founded year
Vietnam Market Entry
1960
Origin country
Vietnam
Project context
Rebranding
Release date
June 2014
Signature color
Danh Hien Jewelry
latest visual identity
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