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Danh Hien Jewelers new logo and identity X Bratus
Identity
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A diamond born from the Star

Danh Hien Jewelers new logo and identity X Bratus

Before
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Last updated on
July 1, 2023

When it first opened its doors, Danh Hien Jewelers was a family business with a focus on handcrafted diamond jewelry. Founded in 1950 by Nguyen Van Hien, Danh hien Jewelers now employs over 120 people across two retail locations and a jewelry studio. Crafting jewelry by hand is still done today.

Danh Hien Jewelry logo
Danh Hien Jewelry logo
Danh Hien Jewelry Expert jeweler
Danh Hien Jewelry Expert jeweler
Danh Hien Jewelry brand assets and applications
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Danh Hien Jewelry brand evolution
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Brand Portfolio and Hierarchy
Brand name
Danh Hien Jewelry
Sector
Jewelry
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Fashion
Founded year
1960
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
June 2014
Signature color
Danh Hien Jewelry
latest visual identity
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